Are you present in the network with more than 600 million users?
I’m sure you know what I’m talking about: LinkedIn, of course. What else could it be? And you probably already have your own account, but in case you live in a parallel reality and you have never used this social network, run and create your account before reading on.
Warning: this post is not sponsored by LinkedIn, I guarantee it.
What I’m going to reveal here to you are some infallible and basic tricks that you need to add to your LinkedIn profile to get the most out of it.
Did you know that it only takes 7 seconds for a person to get the first opinion about you?
Moreover, that first impression is difficult to change, so it is essential to take care of every detail of your LinkedIn profile, especially in the first part of it. 👇
Let’s start talking about the banner, which you should use as a way of communication, like many others.
You know what they say: a picture is worth a thousand words.
You can choose an image that represents you, a color, texture, or a photo with your whole team. But what will really make the difference is adding to that image a text which talks about you as a professional, telling how you can help (you can write your slogan for example).
In the end, the banner is an ideal place to show your value proposition clearly and briefly.
OK, so we’ve changed the banner, but now what? Well, it’s time to edit the profile picture. Choose one in which your face is clearly visible, if possible, with a single color background.
Also, try to make your photo transmit what you want it to!
A great way to transmit some values or others is through the clothes you wear, the background color, or even the makeup.
For example, if you want to transmit creativity, try using a brightly colored shirt. Or if you want to transmit seriousness and professionalism, you can use a white or black shirt.
As for the headline, don’t just stick to the basics of showing your job but explain what you do for others and what you do for a living.
Besides, you should use the 217 characters that LinkedIn offers you, but do it with head and brain. I mean, don’t write anything to reach that number of characters, write meaningful texts.
You can put a sentence, for example, about your value proposition that supports the one you have used in the banner and your professional specialization.
If there is one thing that makes LinkedIn stand out as a social network, it is the great segmentation options it has when it comes to search.
So you must take advantage of this and choose the sector you work in so that other professionals can find you easily when they are looking for someone in that sector.
Now we come to the tedious part of the extract, that place where we never know what to put because it is quite difficult to talk about ourselves and we end up writing our professional career, of course, to show that we already have the section of studies and work.
In the extract, you must show your personality, your differential value. Introduce yourself to the person who reads it without turning the text into your CV.
If you want to know more, in this article I explain in-depth how to write your LinkedIn statement.
As you can see, your profile is like your showcase and you must take good care of it to attract the attention of other professionals and companies that may need what you offer.
Differentiate yourself is the key to professional success and does not require much effort, just spend a little time to analyze your profile, improve it, and do not leave the social network abandoned. Interact with other professionals, share your opinions and you will see how your profile reaches more people.
Do you follow all these tips in your LinkedIn profile?
Let me know!👇
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