Today I want to show you how to get the attention of anyone who visits your portfolio (who needs what you offer, of course) with CTAs or call to action.
We are increasingly saturated with messages that we find everywhere online. Brands want us to read what they offer and try to get our attention by ‘shouting’ with their texts without really telling us what we are getting with them. Or at least they say it in such a way that we ignore it and do not pay any attention to that particular text.
So that this does not happen to you with the texts on your portfolio, you must take into account how to write a good CTA that captures attention and gets more people to click on your buttons.
I will sum it up in a few words:
First, you must be clear about what a CTA or call to action is. CTAs are those texts that appear several times on websites where you tell the visitor to do something, whether it’s talking to you, make an appointment, download a resource, whatever you want.
For example, this is a CTA of a portfolio created with identid.me intending to make people book a meeting:
Let me explain why this is a good CTA:
It has the perfect structure for a CTA: an attention-grabbing sentence that prompts to read more and creates the desire to perform the action, and a button that tells exactly what the person reading it has to do.
Although this is the most commonly used structure and the one that generally gives the best results, it is also true that others can be used and still get good results, such as using only the button part but putting a slightly longer sentence there (start my free trial month now).
The structure you choose for your CTAs should be consistent throughout your portfolio to improve the user’s experience when browsing it.
This part of any website is like a conversation between you and the user who is viewing the site.
The sentence that captures their attention is what you offer them and the button that the other person has to click is their answer to your sentence.
That is why it should be in the first person so that whoever clicks on it thinks that they have the last word, the one who takes the initiative, and in this way, it becomes a more realistic conversation and not a portfolio where only you speak and you force them to do something you want them to do.
Don’t take anything for granted, nobody knows what you have in your head when you are writing the texts for your portfolio and nobody knows as well as you do what you do and what you want your website visitors to do.
That’s why you should use specific words that make it clear what you offer, what the reader has to do, and what they will get out of it.
In the example I have given you above you can see that there is no doubt about what anyone who clicks on the button will get. If you want to see more examples, you can go to the identid.me website and analyze all the CTAs we use.
Don’t forget to provide value. You have to get them to do what you have proposed as long as it is valuable for those who visit your portfolio.
Maybe your target audience is not interested in a meeting because they are more comfortable communicating via email, or maybe they prefer to talk on the phone.
Either way, you need to know what your audience wants and adapt it to what you want to achieve.
For this, it is also important that you know very well what your objectives are, if what you want is more visits to your portfolio you have to write messages that attract, that attract a lot of attention.
If you want them to subscribe to your newsletter, create the portfolio around that, and write CTAs aimed at getting them to subscribe. Or if you are looking to get them to hire you, make it specific.
An extra trick I give you is that numbers always give good results, if you use numbers in your calls to action, you will capture even more the attention of your audience, and they will want to take action as soon as possible.
An example of a CTA with numbers could be: write in the button “I want a 5-minute meeting” or in the text “you only need 5 minutes to see the changes”.
To improve your CTAs, as well as practicing and analyzing the results they give you, I recommend you to look at other calls to action you see on the internet, and analyze whether they are well written to increase conversions or not.
Did you know all these tips on how to write a perfect CTA for your portfolio or website?
Let me know!👇
© identid.me and University identid.me – All rights reserved.