I confess, in the beginning, I didn’t know what to write in my LinkedIn description either.
In fact, I started writing the typical “I am a marketing enthusiast eager to learn, work in a team and improve every day” (or something like that).
Then I realised that this description didn’t represent me, so I decided to look at the profiles of people I admired at the time and put what they had but in my words.
Well, neither of those two descriptions were really ME, and over time I’ve come to realize that.
I don’t want that to happen to you, that’s why I’m going to tell you what I’ve learned after years of experience changing my description continuously. So that your LinkedIn description gets noticed, get being read by everyone who visits your profile, and you don’t go unnoticed.
The LinkedIn extract or description helps you to sell, and writing your CV there does NOT SELL. What really sells is your personal brand, who you are, your personality, your essence, what differentiates you from others.
Remember: you are unique. You have your own identity.
Maybe you already have this clear, but if you don’t, here is a link to download a checklist to create a personal brand that represents you.
OK, I’m a copywriter and it shows because the number one rule of all copywriters is: your clients before you. And that’s how it really is, we are all interested in knowing how they can help us, we don’t care who that person is, what they have studied or where, we are interested in how they work and what we will achieve with them.
That’s why you should leave your ego aside and not talk about yourself, but about what others will get if they work with you if they hire you.
If you have experience or some examples of your work you can put it as a support, but it is not really important because you can put those kinds of portfolios in other places in LinkedIn.
Psst! If you want to show your work uniquely and really stand out from the crowd, take a look at identid.me, the platform with which you can create a website for your portfolio and personal brand.
Grab attention with the first line. The first thing that is seen on a LinkedIn profile is the profile picture, the banner, the headline, and the first lines of the excerpt.
That’s why you must grab attention in those first lines and make the visitor to your profile continue reading. You can take yourself as an example, how many excerpts do you read from all the profiles you visit? Very few, right? Unless you are looking for inspiration to write your own or something like that.
So you see how important it is not to go unnoticed, but here comes the hard part: how can you get noticed? Just like in a sales speech, use shocking facts, unexpected phrases.
An example could be “did you know that 38% of small Spanish companies do not have a website? (not real data) or “I’ve never liked doing this”.
Once you have that one sentence that gets anyone who visits your profile to click on ‘see more’, the rest will be a piece of cake.
I repeat the first point again because it is the most important and it has to be clear to you: don’t put your CV in the extract. Analyze what you are offering and show only the benefits, don’t talk about yourself.
Communicate your value and don’t forget to add a call to action and your professional details at the end so that you can be easily contacted.
Read your extract, do you think it is attractive enough, are you sure someone will read it?
If the answer to both questions is no, rewrite it using the tips I have given you.
Let me know!👇
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